Some products go beyond the packaging, name, and in Asciene’s case, cheesy commercials.
I remember watching a commercial for Asience, where a statuesque Asian woman would continuously flick her long (of course, lovely) hair to and fro. Flick-flickety-flick. Then, as she turned around, an old man whispered, “Show the world your beautiful hair”, or something equally over the top for a hair commercial. Me, being a rude consumer lazing on the couch (admit it, you too have given attitude to the TV!) I rolled my eyes.
However, it was my Mom who approached me and told me I should try out the new shampoo she’s been using (Asience’s Shine Therapy Shampoo) because it was “amazing” for her permed hair. I did notice her hair was looking and when I felt it, it felt pretty damn soft for permed hair! (Anyone who has had a perm knows it’s frizz central and just feels like straw.)
So, I nicked her shampoo and tried it out … and fell in love. I loved it so much I bought a bottle for myself, bought the conditioner; and loved that so much a week later I bought Essence Lotion, their leave in conditioner.
Believe me when they say that my hair is brand new. Sure, the shampoo smells like a mixture of vomit/beer/perm solution (very pungent, took me awhile to get used to it), but the products are fantastic. Best of all, it’s a drugstore brand – which means it is ridiculously affordable.
For my readers who are not in Asia – they sell Asience online at Sasa and Amazon! 🙂
One thing to ignore is the fact that they say their products are made specifically for Asian hair. I asked my hairdresser and apparently I have Caucasian hair (is there really a difference, though; hair is hair, right?), but it works wonderfully on me. The shampoo gives so much strength and shine to my hair, the conditioner makes my hair sooo soft and smooth, and the leave in treatment – my favorite, as I obsessively reapply several times a day – has really transformed my hair back to when I was a kid and there was no damage. The label reads, “back to virgin hair” and I truly believe it.
Ladies – not to sound like pushy salesman but I love, love, love this range. If your hair is in dire need of reconstruction, I would recommend the Shine Therapy Range (made for permed/dry/seriously damaged hair). They are such great products – the cheesy commercial may just be right, after all.
Has anyone tried any products from Asience? What do you think about them? I’d probably try all their products eventually, they have two other ranges: Moisture Balance and Deep Nourish – will review as soon as I try them.