Beauty Blogging Tips For Beginners

Dear Renee,

I’m writing this not only to tell you what an inspiration you are to me as a new blogger but also for advice. I’m extremely interested in making my blog my part time, if not full time job someday in the future. Do you have any advice for a girl like myself on how to achieve success in the blogging world and what steps I can take to someday make this a source of income as well? Any little bit of information would be much appreciated as this is truly a deep passion of mine.

— Marianne.

Thank you for your kind words!

I gotta admit, I think these days it would be pretty tough, only due to the vast amount of blogs there are now a days; there are millions upon millions and it’s tough to stand out. When I started Blog for Beauty in 2006, there was barely any blogs around, so it was easier. But I believe it can still be done with a lot of hard work.

“Content is King”
The first thing everyone will tell you that with blogs is that “content is king”, but I say design is king. It is the very first impression, and I have focused A LOT (maybe too much) time on design from the various blogs and websites I’ve created and help create. It doesn’t matter how good the writing is, if someone can’t get past your awful design, then you’ve lost many, many potential readers, opportunities and clients.

Design & Content
Design-wise, just keep it simple. Add your personality in there and a look that will give your readers an overall feel of what your site is about; but just make sure it is as easy on the eyes as possible.

And after you’ve impressed a new reader with a good looking blog, it’s time to capture them with good content. Good, original content is the way to go. “Good” is different for everyone, so just be yourself. Whatever your interests, your personality, your way of writing… do that. It makes you unique. Think of all the popular bloggers of today – they all have unique voices, opinions and personalities that have made them stand out.

Afterwards, tell all your friends, and tell them to tell their friends! Go and network, too. I’d say in the beginning of your blog, promotion is one of your top priorities. Write to other bloggers who you admire and introduce yourself. Write to companies you love. Go to events, blogger meet ups, comment o other blogs. Get yourself “out there”. It takes time, but slowly but surely people will get interested and they will come.

Don’t Stop Learning
I’ve been blogging for so many years, but I still keep up to date with what’s going on – I think that’s really important in this ever changing industry. Problogger is the blog I started with, and the one that introduced me to blogging. I literally just stumbled upon it one night. I had been writing on my own – on Word documents, ha! – and when I saw you could “publish” your work, well. I was hooked. Also, two very good books I also read are Problogger: Secrets for Blogging Your Way to a Six-Figure Income by Darren Rowse and Chris Garrett and Blogging Your Way to the Front Row by Yuli Ziv.

Whether you’re looking for some pocket money to pay back the hosting fees or looking to do it full time, before you start making money on your blog, make sure you have the traffic. To start off with monetization, try joining an ad network or experiment with affiliate marketing.

If your traffic is good enough, there are plenty of blogs who can just live off advertising. However, you can also look into outside areas from your blog. For example, other than advertising you can do freelance writing, sell products, do consulting, design, ambassadorships, speaking/hosting, PR/marketing and event planning – the list is really endless. You can use your blog as a launching pad for other fun projects.

Good luck!

P.S. Check out 5 Key Elements For A Successful Women’s Blog, a post I wrote on Problogger, the blog that started it all for this (this was the blog I stumbled upon in 2005 which inspired me to start Blog for Beauty!).

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