I never realised the importance of blush until, of course, I started using it regularly. (And going to makeup school and learning just how important it is, of course. It’s really quite incredible!)
Blush brightens your complexion and “wakes up” the face (when you use the right blush color for your skin tone, of course), creating such a glow that you really don’t even need any more makeup. However, blush can look bad – sometimes downright scary – when done badly, and it’s best to apply blush lightly and according to your face shape, so you get the absolute best out of your blush.
Applying Blush to Your Face Shape
But before I go on about how to apply blush according to your face shape, it’s vital you know what your face shape actually is. Check out my post how to find your face shape (it may actually surprise you), and then come back to this post. Once you’ve found out your face shape, read on…
Blush for oval face shapes. Oval face shapes are considered the ideal face shape since their width and length are about the same. Lucky you! You can apply blush anyway you like, but the most flattering is to go with your natural cheekbones. Start applying your blush from the mid-point of the apple of your cheeks, and sweep upwards towards your temples. Think of it like the Nike “swoosh” logo… that’s pretty much it!
Blush for round face shapes. The goal is to give some definition and structure to your face shape, and you can do that by following your cheekbones. Some girls with round face shapes don’t think they have cheekbones, but they most definitely do! Suck in your cheeks as much as you can and follow that line – you add in the definition by applying your blush at a 45-degree angle. (Check out How to: Contour and Highlight Your Cheekbones for more help.)
Blush for square face shape. The goal here is to soften your jawline, and to do that, blush needs to look “doll-like”. To do this, put on blush in small circles, focusing more on the apples of your cheeks. (The apple of your cheeks are the fleshy bits that stick out when you smile.) This gives the illusion of a more rounder, fuller face shape.
Blush for heart face shapes. For heart face shapes, you may want to follow the instructions for square face shapes, but bring your blush slightly up towards your cheekbones. Keep this very slight though – the focus should still be on the fleshy part of the apples of your cheeks.
Blush for long face shapes. My fellow long-faces gals – our goal here is to create width, and you can balance out the length in your face by applying your blush across your cheeks in a horizontal direction.This can sometimes look unnatural and harsh, so remember to blend. Blend a lot so the blush looks as natural as possible to avoid the “war paint” look. Also, because applying blush in a horizontal way might look unnatural, it’s better not to use too bright blush colors. Opt for more contouring taupey-colors, light bronzers or why subtle peach colors. My personal favorite is this one so far!
More blush and makeup tips. Check out my e-book, Makeup for Beginners, where I have a huge chapter on everything you’ll need to know about blush.