The beauty scene in Singapore started this year with a bang: NUDESTIX, a makeup range I’ve been stalking on social media for many, many months has finally arrived!
My interest in Nudestix started when I found out their approach to beauty is all about being natural, with products that are easy-to-use, and a makeup routine that is fuss free. (They are also cruelty-free, which is a huge plus in my book.)
Created by teenage sisters Ally and Taylor Frankel and their mother Jenny, a cosmetic engineer who created some of the world’s best products, like MAC’s infamous Lipglass and co-founded CoverFX; Nudestix – literally cute little pencil sticks of makeup – are to be used straight on, with no makeup brushes or anything else needed.
They are super easy and convenient to use, and can be popped into your handbag, or better yet into their beautiful little tin for daily touchups, because the tin has a mirror inside as well. The pencils also have a sharpener that can be attached to the end, so really all you need is in one stick. They’ve really thought about everything, huh? No wonder Nudestix has already won so many awards!
Nudestix launched in Sephora Singapore last weekend, and I was there to meet Taylor, learn more about the brand and got to try out the products for myself.
NUDESTIX Lip and Cheek Pencil, S$34. First up, their Lip and Cheek Pencil, which gives intense color pigmentation. The formula is balmy and ever-so-sticky, which I find helps make it super long lasting. It stayed on my lips through a power lunch and dessert; and as a cream blush, it lasted the whole day. And I have to say, with so many lip and cheek products available now, this is the only one I’ve liked so far as both a lip product and cheek product.
NUDESTIX Concealer Pencil, S$34. As for the concealer, I was pleasantly surprised because I don’t exactly have the best impression of concealers in a stick. In the past, I’ve always seen them to be incredibly drying and chalky; two things I don’t want on my already dry skin. Luckily, this stick concealer is super creamy and a dream to blend. The staying power is not as good as the Lip & Cheek stick on a hot, humid day, so set it with powder, although touch-ups take literally a few seconds so that’s not an issue for me. (If you’re in aircon for most of the day, the staying power shouldn’t be a problem.) The coverage was also really great without looking heavy (especially for blemishes or anywhere around the skin).
I also really loved this concealer for mornings when I’m in a rush; like last Sunday for church. I normally don’t wear any makeup for church, but decided to try the concealer, because: good grief, my under-eye circles! I should actually never leave the house without concealer. I usually use a pot concealer with a small slanted brush and it’s such a hassle so I don’t bother unless it’s really needed; but with this one, I was – no joke – done in 20 seconds.
NUDESTIX Magnetic Eye Color, S$34. For the Magnetic Eye Color… well, it’s one of my favorite makeup products, ever. It really does last at least 12 hours (!!!), comes in the most gorgeous colors, easy to use, and are just perfect, really. I started with using it on a bridal makeup client, then I got some for myself. It’s perfect! Overall, Nudestix did not disappoint, and I’m so happy they are as good as I had hoped. They are such high quality products and I’m not only gonna buy more for my personal makeup use, but for my makeup clients well.
In other words, I definitely recommend to check out Nudestix at Sephora ION this weekend. And no, it’s not just a brand for teenagers – it’s for every woman who wants their makeup routine to be simple, fuss-free and want to look naturally beautiful. Which is my whole personal beauty philosophy; and why I think I found my new favorite makeup brand (and I think you will, too).