Several months ago, a little while after I resurrected Blog for Beauty, an article appeared in TODAY newspaper about Singapore’s beauty blogging, Youtube and “influencer” industry, especially about the authenticity and ethics behind it.
I was asked a few questions for the article, and also thought it’s finally time to publish this post, since it’s such a hot topic recently.
I started beauty blogging in 2006 because as much as I loved magazines and wanted to work in one (and eventually did), I knew that at the end of the day, magazines have to answer to advertisers and couldn’t ever be completely honest.
Blogs were like the anti-magazine, and in those days, it was such a fun, close knit community, and we all did it for the love of beauty. Working with – or even being noticed by brands – was not even a thought in our heads, because we didn’t think it were possible. (Then beauty blogs started to get popular around 2008, and dinosaur bloggers like me would remember the New York Times article , our first “backlash” in the media.)
Today, of course, this has all changed, and while the TODAY article only questioned the more commercial/advertorial aspect, there are so, so much more inauthentic, unethical practices and manipulation going on, too many to list here.